Category Archives: Ecommerce

Optimising for Google Shopping

I was approached a few weeks ago by a company selling me ‘Google Shopping Optimisation’ and I was initially sceptical. For the uninitiated, Google Shopping is the ‘product’ section of Google Base, the service from Google which allows you to automatically add data to their search engine.

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Testing a new shopping cart

As well as helping clients with their ecommerce websites, I also run 4 of my own shops online selling baby products, vitamins, pet products and self hypnosis MP3s (really). There’s a huge range of shopping cart technologies on the market, and until recently my preference was for Oscommerce, which is open source and free. However, [...]

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